Postcards of Downtown Reno:
Intermedial and Cultural Assemblages
DOI:
https://doi.org/10.48162/rev.45.040Keywords:
Assemblage, Intermediality, American Culture, TourismAbstract
The article examines tourist postcards depicting downtown Reno from the 1930s to the 1940s. The article adopts the notion of assemblage to understand these postcards as intermedial cultural objects and identify tensions and resonances between colors, techniques, and materials, media (including cinema), public imagination of Reno in the literary novels and films, and the cinematic experience of the city and expectation of the postcard’s affective and effective representation. Moreover, the article shows how the postcards served as cultural agents in the reformulation and envisioning of Reno as “The Biggest Little City in the World” and a haven of white “American” culture.
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Copyright (c) 2025 Juan Carlos Guerrero Hernández
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